Research In Motion Ltd. unveiled new, two handsets run with BlackBerry 10, officially released on Wednesday January 30, 2013. The question arose, when will be these new smartphones enter the Indonesian market?
BlackBerry, formerly known as Research In Motion, has not given official information about the availability of new products in Indonesia. However, the distributors and mobile operators say that the two BlackBerry 10 devices will enter the Indonesian market around March 2013.
Marketing Director of XL Axiata Joy Wahyudi expressed readiness to welcome BlackBerry 10. "The first week in March, we are ready to welcome BlackBerry 10," Joy said after launching a prepaid SIM Card XL spaces in Jakarta, Tuesday (29/01/2013).
Erajaya Group has subsidiaries Teletama Artha Mandiri (TAM) as a distributor of BlackBerry in Indonesia also said BlackBerry 10 will be available for Indonesia in March.
"The news spread in the industry, it will enter the BlackBerry 10 in March. However, we do not know which product will come first, including the price. This is all controlled by the BlackBerry," said Djatmiko Ward, Director of Marketing and Communications Erajaya Group.
Djatmiko said that consumers curiosity about BlackBerry 10 is still high and gives a good sign because it could be a re-born in the BlackBerry product line. BlackBerry 10 promised a new system to catch up, comes with modern design, as well as promising smoother and speedier performances.
Known that Indonesia is one of the biggest market for BlackBerry, mobile operators will prepare a program bundle, including Indosat and Telkomsel.
Division Head Device Bundling and Customization Strategy Telkomsel Pradetya Arief said it would have entered the program bundle for all flagship devices from phone manufacturers, including BlackBerry Z10.
BlackBerry 10 mobile operators will be used to attract customers from upper middle class. There is the possibility they will make the program a year contract, offering cellular service packages and competitive internet.
The first device will be the Z10 — pronounced “zee-10” in the U.S. and “zed-10” elsewhere, including Indonesia. Z10 is the first full touch screen phone that uses the operating system BlackBerry 10. It uses a high-performance processor, Qualcomm Snapdragon S4 Plus 1.5 GHz dual-core processor combined with 2GB of RAM.
BlackBerry Z10 has a dimension of 130 mm x 66 mm x 9.3 mm and weighs 138 grams. The phone is equipped with touch screen measuring 4.2 inches which has a high density of 356 pixels per inch, and 1280 x 768 pixels resolution.
BlackBerry equips this device with two cameras, one on the front and one on the back. On the back, users will find the 8 MP camera equipped LED flash and can record 1080p video. At the front there is a 2 MP camera that can be used to record video at 720p quality.
Internal storage capacity of 16GB, which can be enlarged up to 32GB using a microSD card. BlackBerry Z10 supports 4G LTE network. To support the operation of this device, the BlackBerry uses 1.800mAh battery capacity. In addition, this product is also equipped Bluetooth 4.0, NFC, WiFi a / b / g / n, micro USB port, micro HDMI, and a 3.5mm jack for earphones or headphones.
Some analysts said that the Z10 is easier to use than an Android phone, but it is more difficult to use than the iPhone. However, it is also more powerful, giving costumers faster access to email, tweets, Facebook status updates and text messages.
In addition to introducing the BlackBerry Z10 with full touch-screen model, the company also released the BlackBerry phone with a physical keyboard named Q10.
Although the current trend of smart phone is a full touch screen, the BlackBerry remains confident releasing a physical keypad phone. "We know there are many mobile phones with physical keypad lovers out there," said CEO Thorsten Heins BlackBerry in New York, U.S., on Wednesday (01/30/2013).
Heins claimed BlackBerry 10 will provide the best typing experience. This phone use screen measuring 3.1-inch Super AMOLED 720 x 720 pixels resolution. Even with a physical keypad, BlackBerry Q10 supports touch-screen navigation. BlackBerry Q10 has a thickness of 10.3 mm and weighs 139 grams. Rear panel is made of fiber glass material. "You will not find this material on any other device. It’s thinner, lighter, and stronger than plastic," said Heins.
BlackBerry Q10 reinforced components with the processor TI OMAP 4470 Cortex-A9 1.5 GHz dual-core processor combined with 2GB of RAM.
The company has not released the full specifications BlackBerry Q10, including sensors on the front and rear camera. What is known however, it supports 3G wireless networks, Bluetooth, NFC, and has a MicroSD slot to expand storage capacity.
While smartphone users around the world are leaving their BlackBerrys and buying Google’s Android-powered phones and Apple’s iPhones, Indonesia remains a good spot for Research In Motion.
According to market research firm IDC, the BlackBerry operating system accounts for 37 percent of the market. However, RIM is still losing ground in Indonesia, but it’s not as faster as elsewhere. In 2011, BlackBerrys accounted for 43 percent of the market.
Android is now the top choice, but BlackBerry remains ahead of the 2.5 percent share for No. 3 Apple iOS, due to the dominance of BBM.
The new operating system might have limited impact on Indonesians in rural areas, because people prefer cheaper phones. But for the upscale market, a pricey new BlackBerry might draw interest in Jakarta, where BlackBerry fans are willing to spend a little bit more. So, in Indonesia, at least, RIM is not finished yet.